Growing Innovation
Epidiolex is the first FDA-approved CBD medicine for seizures in rare epilepsies—a breakthrough that needed a breakthrough way to build trust. We created an immersive VR farm experience and a modern brand campaign that showed healthcare providers exactly how confidence is grown, from seed to science to seizure relief.
Case Study Film
Pages from the Brand Book
The HCP brand campaign for Epidiolex brought a modern, un-pharma look and feel to a category defined by skepticism.
A Novel Path blended humanity with precision, using natural photography, clear typography, and open design to communicate both scientific credibility and emotional impact. The result was a brand world that felt trustworthy, progressive, and distinctly different from traditional pharma aesthetics.
Art Direction
Concepting
Brand Design
Digital Experience
As an Art Director, I helped lead the creative work for Epidiolex—bringing a complex scientific story to life through modern, human-centered design. From VR to digital, I worked across teams to build a cohesive brand experience rooted in trust and innovation.
Growing Together Leave-Behind
To mark Epidiolex’s first year on the market, I designed an HCP leave-behind that visualized the brand’s growth—literally. Each key milestone was crafted from real dirt, connecting back to the brand’s “seed to science” story. The piece used organic texture and clean design to highlight measurable impact and reinforce how trust and innovation take root through care.
Discovery Deck Experience
At the American Epilepsy Society (AES) Annual Meeting, I concepted and designed an interactive “Discovery Deck” that guided physicians through an elegant digital journey—from unmet need to FDA approval and patient stories. The experience transformed complex data into a tactile, human-centered interface, blending clarity, motion, and storytelling to make science feel both intuitive and alive.
