Undependent
Developed two concepts that helped win the Vivitrol business. Each campaign offered a bold, emotionally resonant take on recovery, aiming to destigmatize treatment and give HCPs powerful tools to engage their patients.
UNDEPENDENT
A rallying cry that reframes recovery as strength. “UNDEPENDENT” aimed to transform a nation struggling with opioid addiction into a community of Vivitrol advocates, empowering HCPs with a bold, memorable message.
UNDEPENDENT PITCH VIDEO
WINNING VIVITROL HCP PITCH: Campaign 2
Built on the insight that every opioid-dependent patient is seeking to fill a deep emotional void, this concept positioned Vivitrol as a way to support healing without replacing one substance with another. The visuals and tone emphasized wonder, joy, and connection—what could fill that void instead.
