The cumulative burden of time lost while pursuing cancer treatment is known as time toxicity. Developed for Eli Lilly, this campaign focuses on metastatic breast cancer (MBC), using patient stories, data visualizations, and expert insights to highlight how treatment schedules impact patients’ physical, emotional, and social well-being, while advocating for more patient-centered care and emphasizing the potential impact of an oral medication.

Awarded Best Professional Print Campaign at the Manny Awards 2025