Growing Innovation
Epidiolex is a highly effective treatment for seizures associated with Lennox-Gastaut and Dravet syndromes—but convincing doctors to take CBD seriously required a bold approach. This campaign centered on an immersive virtual reality experience that let healthcare providers inspect every aspect of the manufacturing process, from seed to bottle.
This campaign for Epidiolex took a modern, patient-focused approach that highlighted the novelty of the rare disease treatment while maintaining a clinical tone designed to address stigma and build trust.
Working closely with UX, rebranded and launched the Epidiolex HCP website. Keeping patients at the focus, we reimagined all visuals including charts, a dosing calculator, and chat bot.
Sample of pages from brand guidelines booklet
After one year on the market, Epidiolex has impacted the lives of thousands of patients. How do we bring the root of its innovation to life in print? This leave behind highlights major milestones with custom-made soil numbers.
Designed object recognition tables for the Epidiolex booth at the 2019 American Epilepsy Society (AES) annual meeting. This interactive experience tackles common misconceptions about prescribing Epidiolex.
Sample from a section about patient characteristics.
